What we do

How we drive positive change

We started our sustainable investing journey almost fifteen years ago. During this period, we have had many discussions with clients regarding sustainable investment themes, from simply avoiding tobacco firms to investing their pension to encourage the energy transition.

The landscape for ESG (Environmental, Social, and Governance) investing today is considerably different. ESG investing in the UK and throughout the world continues to grow in popularity and importance, reflecting a global trend towards more sustainable and responsible investment practices.

The good news is that there is now a wide range of different options available for investors. However, it can be very confusing to work out what is what. As experts in ESG investing, our mission is to arm you with the knowledge to make informed decisions.

Responsible investing

Most responsible investment funds have a unique focus and structure behind them. This means that each is supposed to be judged on its merits.

Our internal framework is not all-inclusive. It is a generalisation that helps you think about how you want to invest your money and which Investment Managers may be best suited to carrying out your wishes.

As a result, we tend to think about responsible investments like this:

Normal investment

  • Profit over everything
  • Lowest cost
  • Greatest choice
  • No screening
  • No engagement

Responsible investment

  • Profit with integrated ESG
  • Less choice of investment
  • Stringent screening
  • Might engage

Sustainable investment

  • Profit but also do good
  • Less choice of investment
  • Less stringent screening
  • Likely to engage

Impact / Ethical

  • Do good. Hope for profit
  • Most expensive
  • Least choice of investment
  • Highly screened
  • Will engage

If you look at the above from left to right, you can think of each type as a trade-off over potential returns. However, you can also consider that a Responsible investment may be a safer long-term bet as they are more likely to avoid troublesome industries.

As with all investments, results vary across the board.

A brief overview of various ESG strategies

Screening

This involves filtering investments based on specific ESG criteria.

Shareholder engagement

Involves using shareholder power to influence corporate behaviour.

Thematic investing

Themes or sectors that are expected to benefit from long-term ESG trends.

Integration

Involves the incorporation of ESG factors into traditional financial analysis.

Impact investing

Aims to generate a measurable, beneficial social or environmental impact alongside a financial return.

Active ownership

An extension of shareholder engagement, where investors take a more proactive role on ESG issues.

Exclusions

Involves avoiding investments in certain sectors, companies, or projects based on ESG criteria.

Best-in-class selection

Investing in companies that lead their industries in ESG performance.

Norms-based screening

Screening investments based on compliance with international standards and norms.

ESG integration in risk management

Assessing how ESG factors contribute to the risk profile of investments.

Green bonds and sustainable financing

Investing in bonds issued to fund environmentally or socially beneficial projects.

ESG-themed indices

Investing in funds or products that track ESG indices.

Our approach to sustainable investing

As independent financial advisers, we can recommend a range of products that can meet your objectives, not just a ‘house’ solution. This includes blending the above approaches if suitable.

For example; you may wish to allocate inherited monies towards impact investing. You may wish to do this as it is less important to you to get a return on that money but it is important to think that you are encouraging change. However, you may be responsibly invested in your pension, where the profit incentive is much more important to sustain your retirement.

We are happy to discuss in, as much detail as you would like, your thoughts and preferences and then advise accordingly. Ultimately, the correct decision is the one that aligns with you and your family, while fulfilling your overall objectives.

The four ESG investment labels

In 2023, the FCA introduced four labels for sustainable investment. This labelling system is designed to help investors make more informed choices by understanding the sustainability focus of each investment product. These labels are below:

These concentrate on specific sustainability themes or objectives. Investments might focus on renewable energy, water conservation, or sustainable agriculture.

For example, a fund labelled “Sustainability Focus” could primarily invest in companies that are leading in renewable energy technologies or sustainable farming practices.

This is for products that invest in companies or projects showing improvement in their sustainability practices.

An example could be a fund that invests in companies that are transitioning from high carbon emissions to more sustainable operations, or firms improving their labour practices and social impact.

These products aim to generate a measurable, positive impact on environmental or social aspects, along with financial returns.

An example might include a fund investing in social housing projects, clean water initiatives, or enterprises that significantly contribute to carbon emission reductions.

This is designated for products that invest in a mix of assets with varying sustainability objectives.

For instance, a “Sustainability Mixed Goals” fund might include a combination of investments in renewable energy, ethical supply chains, and companies with strong governance practices.

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Review for Paul Harsum
September 2026
What were the circumstances that caused you to initially look for an adviser?
Financial planning for early retirement
How has Paul Harsum helped you?
Achieved my financial goals to retire early
Have you seen the outcome you were hoping for?
yes
What could they have done better?
No, consistently good quality advice.
Review for Paul Harsum
September 2026
What were the circumstances that caused you to initially look for an adviser?
I decided to move on from my previous financial advisor because I felt there wasn’t quite the right fit or chemistry between us, and Paul came highly recommended.
How has Paul Harsum helped you?
Paul has provided consistent, ongoing support over the past 15 years, and I’ve always felt that my finances are in safe hands. He has also given me sound, responsive advice whenever I’ve needed it, which has been hugely beneficial over the years.
Have you seen the outcome you were hoping for?
I’ve been really pleased with how my investments have performed and the growth I’ve seen over the years. It’s reassuring to know that my finances are being looked after so well.
Review for Paul Harsum
September 2026
What were the circumstances that caused you to initially look for an adviser?
I was 55 and had been made redundant. Paul was recommended and his advice and help has been first class
How has Paul Harsum helped you?
Paul helped with retirement planning, pension advice and investment advice.
Have you seen the outcome you were hoping for?
The outcome has surpassed my expectations! Great independent advice.
What could they have done better?
Nothing. Great service
Review for Josh Cox
September 2026
Please provide a brief comment about your experience with Josh
I was recommended Josh by a colleague and I reached out to him for financial advice. I was met by a friendly professional, who was willing to listen and ask the right questions. After hearing my situation, Josh advised that the services he provides wouldn't be suitable for what I needed. He could've encouraged me to continue with the sign-up, but he acted with good faith and honesty by understanding the needs of the person in front of him. However, he didn't just stop there - even though I wasn't suitable for his program, he still took the time to set out some simple goals and objectives that I could work towards to get my financial security underway. He still spoke with me for the whole call, and took the time to guide me to a starting point. I've had an excellent experience with Josh, and I would return in the future when my needs are aligned with the support being provided.
Review for Josh Cox
September 2026
What were the circumstances that caused you to initially look for an adviser?
Wanting to better organise family finances and ensure they are being managed as efficiently as possible.
How has Josh Cox helped you?
Outlining clear plans and tax efficiencies whilst providing analytics to certain financial scenarios which meed consideration
Have you seen the outcome you were hoping for?
Yes, it’s ongoing but very happy so far
What could they have done better?
Nothing - level of diligence and care taken regarding our situation has been greatly appreciated and provides us with a clear plan to work towards.
Review for Lanre Oyebanjo
August 2026
What were the circumstances that caused you to initially look for an adviser?
I needed guidance about managing my savings
How has Lanre Oyebanjo helped you?
He has helped me understand the processes involved in investment and savings and has helped me me with retirement planning
Have you seen the outcome you were hoping for?
Yes
What could they have done better?
Nothing
Review for Nick Cotter
July 2026
What were the circumstances that caused you to initially look for an adviser?
I had spare capital following a house sale and was looking for a better than savings rate return
How has Nick Cotter helped you?
He advised of Isa and other investments with less or more risk.
Have you seen the outcome you were hoping for?
Yes nicks advise has given us a good return
What could they have done better?
Nothing I am very happy
Review for Paul Harsum
July 2026
What were the circumstances that caused you to initially look for an adviser?
I turned 40, with no pension and no significant savings. Reasonably assessed, I was at the midpoint in my life. It was time to act.
How has Paul Harsum helped you?
Paul has looked after all personal finance matters for me. Whenever I had a financial query, no matter the nature, he was willing to assist — even down to form-filling and general financial admin. Particularly helpfully, he was willing to engage directly with my accountants — prior to my move to France — sending to them whatever they required.
Have you seen the outcome you were hoping for?
Certainly.
What could they have done better?
Cannot think of anything to suggest. Paul and his team were always very responsive; and patient with my lack of responsiveness sometimes.
Review for Josh Cox
June 2026
What were the circumstances that caused you to initially look for an adviser?
Receipt of a redundancy payment
How has Josh Cox helped you?
Seeing the bigger picture.
Have you seen the outcome you were hoping for?
The best in the circumstances.
Review for Josh Cox
June 2026
What were the circumstances that caused you to initially look for an adviser?
Security, better knowledge about our investments, good advise
How has Josh Cox helped you?
Yes. Josh has been very helpful
Have you seen the outcome you were hoping for?
Yes
What could they have done better?
I believe they have the knowledge which I do not possess.
Review for Josh Cox
June 2026
What were the circumstances that caused you to initially look for an adviser?
I have needed investment advice for my pension pot both before and after retirement.
How has Josh Cox helped you?
Josh provides advice which is uniquely tailored to my financial position and which is designed to meet my needs in retirement.
Have you seen the outcome you were hoping for?
Yes.
What could they have done better?
Josh is very proactive and also where circumstances arise is able to provide suitable solutions.
Review for Josh Cox
June 2026
What were the circumstances that caused you to initially look for an adviser?
My previous adviser proved to be a disaster !
How has Josh Cox helped you?
Josh and Aretian Wealth have always provided sound financial advice and have been pro-active from the start.
Have you seen the outcome you were hoping for?
One always hopes for better outcomes! But yes, overall I am very satisfied.
What could they have done better?
Ha Ha ! Provided better than expected returns !
Review for Josh Cox
May 2026
What were the circumstances that caused you to initially look for an adviser?
We required advice as we were retiring.
How has Josh Cox helped you?
Given us advice for different options which we are very pleased with.
Have you seen the outcome you were hoping for?
Yes & more
What could they have done better?
Can’t think of anything.
Review for Josh Cox
May 2026
What were the circumstances that caused you to initially look for an adviser?
We retired and needed advice on pension and investments.
How has Josh Cox helped you?
Josh has given first class advice and has helped us in many ways over the last few years
Have you seen the outcome you were hoping for?
In every way and more.
What could they have done better?
Josh could not have done anything better and we are really happy with the service he gives us.
Review for Josh Cox
May 2026
What were the circumstances that caused you to initially look for an adviser?
I was looking to consolidate my pensions and needed to get some expert advice on what to do for the best.
How has Josh Cox helped you?
Josh has been available for me whenever I needed advice, even when I didn't know I needed help and advice. He has been extremely responsive and has helped the transition from employment to retirement.
Have you seen the outcome you were hoping for?
Yes, absolutely. Haven't hesitated in recommending his services.
What could they have done better?
Nothing!
Review for Nick Cotter
May 2026
How has Nick Cotter helped you since your last review?
Nick and his team have worked with my final salary company to get my 25% tax free sum and looking at the longer term investment options
Review for Paul Harsum
May 2026
What were the circumstances that caused you to initially look for an adviser?
I had bought a couple of properties and needed to organise my assets and put a financial plan together for the future. That was 20 years ago and I'm still working with Paul today.
How has Paul Harsum helped you?
He has been a good sounding board for my financial planning and has always managed my money well, delivering me good growth in my pensions in particular.
Have you seen the outcome you were hoping for?
Yes, I am very happy with my current financial situation, and feel set up for the future.
Review for Josh Cox
April 2026
What were the circumstances that caused you to initially look for an adviser?
I was originally looking for an adviser to handle money inherited from a relative.
How has Josh Cox helped you?
Josh has given excellent, clear advice on investing my money in both a short term and long term capacity.
Have you seen the outcome you were hoping for?
Yes!
Review for Josh Cox
April 2026
What were the circumstances that caused you to initially look for an adviser?
Needed expert advice on how to invest our savings and pensions.
How has Josh Cox helped you?
Josh has given us confidence in how to control our finances and investments.
Have you seen the outcome you were hoping for?
Yes.
What could they have done better?
Nothing - happy with the advice and outcome that we have.
Review for Josh Cox
April 2026
What were the circumstances that caused you to initially look for an adviser?
Divorce.
How has Josh Cox helped you?
Advice on care home for mother.
Have you seen the outcome you were hoping for?
Yes
What could they have done better?
All good.

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